Das Sportunternehmen PUMA hat eine experimentelle, biologisch abbaubare Version seines kultigsten Turnschuhs, des SUEDE, entwickelt, um der wachsenden Nachfrage nach nachhaltigen Produkten gerecht zu werden. Der RE:SUEDE, der einen Mix aus den neuesten Technologien enthält, wird aus Materialien wie Zeology-gegerbtem Wildleder, biologisch abbaubarem TPE und Hanffasern hergestellt.
Zeology gegerbtes Leder ist biologisch abbaubar und kompostierbar, und seine Aufnahme in das RE:SUEDE-Projekt unterstreicht die wichtige Rolle, die Leder beim Setzen neuer Standards in Sachen Nachhaltigkeit und bei der Bewältigung des Abfallproblems in der Schuhindustrie spielen kann.
Launching in January 2022, it will offer 500 selected participants in Germany the chance wear their RE:SUEDEs for six months to test out the durability of a product using biodegradable materials in real life, before sending them back to PUMA for the sneakers to be subjected to an industrial biodegradation process.The goal of this step is to determine if Grade A compost can be produced for agricultural use and the results will enable PUMA to assess the essentials needed for the development of the future of sustainable shoe consumption.
Heiko Desens, PUMA’s Creative Director said, “We hope that progress made during the RE:SUEDE experiment: ‘No Time For Waste‘will help us continue to raise the bar in circularity testing – enabling our consumers to make better fashion choices in the future, so their sneakers can go ‘from Suede to Soil’, without compromising on product style or durability during ownership.”
Since its arrival on the scene in 1968 the PUMA SUEDE has been a cultural icon that transcends fashion, with this new development it is hoped that it will set the standards of the future too. Read more about the Puma RE:SUEDE